James Lakeland focuses on concessions

James Lakeland is geared to focus on his concession and wholesale business and his King's Road shop will be changed to accommodate other brands and products.

The store, which was opened last year in a joint venture with john Papaioannou, will see its operation change this year, in line with Lakeland's other concessions in House of Fraser, Barkers and soon to open Dickins & Jones and Hoopers.

In an interview with Draper's Record, Lakeland said: "he would take the expansion slowly to retain the brand's exclusivity, with the emphasis on growing volumes through its existing 120 stockists in the UK and Republic of Ireland."

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